Calibra.
Digital
A concept for a craft brewery & taproom — Copperline — built loud, warm and unmistakably local, with the beer list front and center.
A brewery's whole pitch is fresh and local — come drink it where it's made. Yet most brewery sites bury the beer under a slideshow of stock photos and a wall of history, so the two things a thirsty visitor actually wants — what's on tap and what the room feels like — are nowhere to be found.
Copperline needed a site as direct as the pitch: here's the beer, here's the taproom, here's how to find me.
I put the beer first — a live, always-changing tap list with styles, ABV, and honest tasting notes — and used video to carry the taproom energy a photo can't. You feel the room before you plan the visit.
Bold condensed type and a copper-and-charcoal palette make the whole page feel like the place: warm, industrial, unfussy. No fluff, just the good stuff on tap.
See the Live Concept →Styles, ABV, and tasting notes — the thing visitors came for, not buried.
Video carries the warmth and buzz of the taproom a still can't.
Find-me and hours are never more than a glance away.
If people have to taste it fresh to get it, your site's job is to get them in the door. Tell me about the brewery.
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