Occasional writing from the studio — on structure, restraint, and how I actually build things now, AI included.
Not on a schedule — these are notes I've written because a project, a conversation, or a bad habit in the industry made me want to think it through in public.
It's not a secret ingredient, not anymore — what changes, and what doesn't, when a solo studio builds with AI.
Read the noteMost sites that feel wrong were never badly designed — they were badly organized.
Read the noteAI does a lot of the typing now. What hasn't changed is who's responsible for what ships.
The hardest part of the work is leaving things out.
How templates make decisions on the user's behalf, whether you notice or not.
Decisions that endure versus trendy choices that date quickly.
Why discovery conversations matter before design ever starts.
Tell me about your business and what you need your site to do.