Curated, not catalog
For Ecommerce & Online Stores
a shop that feels like your shop
For businesses selling online — a boutique with a growing storefront, a maker with a small catalog, a shop that wants its taste to survive the move to a screen. Editorial merchandising over generic grid-and-filter templates.
"The store should feel like an extension of the shelf, not a bolt-on cart."— how every store project starts
Sites That Sell, Without Feeling Like a Catalog
Most off-the-shelf store platforms solve the mechanics of selling — cart, checkout, inventory — and then hand you a generic grid to drop products into. That grid is where the thing that made your shop worth visiting quietly disappears: the point of view, the curation, the taste.
I build the merchandising layer around your actual products and how you want them presented — a few well-framed categories instead of an endless scroll — while the buying mechanics underneath stay simple, fast, and dependable.
01
Editorial Merchandising
Products presented with the same taste and pacing as the physical store, not a flat inventory grid.
02
Fast, Simple Checkout
Buying online should be the easiest part of the visit — no friction between browsing and paying.
03
One Consistent Experience
Online and in-person feel like the same business, whichever way someone chooses to buy.
Related WorkSee All Work →
Mercer & Vale
A curated modern goods shop built to sell in person and online, seamlessly — read the case study →
ready for a store that sells your taste, not just your products?
Tell me what you make or sell and how people currently buy it.
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