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Case Study · Radio — Concept

How an independent alternative station got a site that felt as alive as its broadcast — a real photo from the booth, backed by motion, type, and color.

Case Study · Radio — Concept

a station you can see

A concept for an independent alternative station, WVLN Wavelength 90.7 — a real photo from the studio grounds the page, with neon, motion, and a real program grid doing the rest.

Wavelength 90.7 studio
WVLN Wavelength 90.7 — the studio
The Problem

Radio is invisible by nature — it's sound, not pictures — so most station sites fall back on generic stock photos of headphones and go quiet. The energy of the signal never makes it to the screen.

WVLN needed a site that felt like the broadcast itself: grounded in the real room, alive, always moving, and easy to actually tune into.

The Approach

A real photo from the booth anchors the page, so it's unmistakably this station and not a template. Motion and type carry the rest — an animated EQ spectrum, a scrolling now-playing ticker, a real tuner dial, and a proper program grid — in a neon palette that could only be radio.

The medium is sound; the photography makes it real, and the design makes it visible.

Principle One

motion is the medium

An animated spectrum and a live ticker make an invisible thing feel on-air.

Principle Two

a real program grid

The schedule listeners actually want, laid out like a broadcast guide — not buried.

Principle Three

grounded in the real room

One real photo from the booth, then type, color, and motion do the rest. Fast, distinctive, unmistakable.

let's make yours unmistakable

Real photography and a system built to carry it — tell me about yours.

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