Case Study · Professional Services — Concept
the long view
A concept for a management consultancy — Meridian — built to carry real depth while still feeling calm to move through.
Case Study
How an established consultancy with real depth but a cluttered presence got a site structured enough for its seniority to actually show.
Meridian Consulting — meeting room
Concept
A self-directed portfolio piece, not built for a paying client.
The Problem
An established firm carries a lot — practice areas, people, credentials, history. The challenge is never having enough to say; it's arranging it so a prospect finds exactly what they came for without feeling the weight of everything else.
Meridian had the substance but not the order. Serious prospects arrived, felt the density, and left before they reached the thing that would have won them.
The Approach
I mapped the architecture before designing a single screen — what comes first, how pages relate, where a visitor goes next. With the structure settled, the depth had somewhere to live without crowding the surface.
The result reads as calm and confident — deliberate on the first screen, with room to grow into rather than out of. The restraint is what signals the seniority.
Structure before pixels
architecture, then design
Principle One
architecture first
I map the information and the key journeys before design begins, so depth never comes at the cost of clarity.
Principle Two
calm to navigate
A lot of content, arranged so it feels light — visitors find what they need without wading through what they don't.
Principle Three
room to grow
A structure that holds new practice areas and people as the firm expands, without a rebuild each time.
depth, without the noise
If your firm has a lot to say and needs it to feel effortless, that's the work I do. Tell me about the practice.