Case Study · TV & Film — Concept
sell the work, not the pitch
A concept for a film & television studio, Lantern Pictures — a letterboxed reel, a graded on-set hero, and a slate that reads premium before you press play.
Case Study
A film & television studio's site built to sell the work, not the pitch — considered enough to be trusted with a story.
Lantern, By the Numbers
12Festival selections, 2022–2024
2Regional Emmy nominations
40+Brands, 3 networks trusted them
"Lantern needed a site as considered as the films it claims to make."— the brief, in one line
The Problem
A production studio's website has one job — make you trust it with a story — and most do the opposite: a wall of client logos, a reel that buffers, no point of view.
Lantern needed a site as considered as the films it claims to make.
The Approach
I went cinematic and restrained: a letterboxed showreel frame, an elegant serif, a gold-and-ink palette, and real on-set photography graded to match.
The slate — the actual productions — reads as designed title cards, so it looks like a real body of work even where a film still might go later. Premium, calm, and confident.
Graded on-set, to match the frame.
01
cinematic, not busy
A letterboxed frame and elegant type do the selling — no autoplay, no clutter.
02
real craft, on show
Graded on-set photography proves there are actual hands behind the work.
03
a slate that reads premium
Production title cards, built in code, so the body of work looks complete from day one.
let's make yours look the part
If your work is better than your website suggests, that gap costs you. Tell me about it.