A quarterly print magazine's site built as full editorial — real photo essays and a considered typographic hierarchy, so it reads like the issue itself.
let the words carry it
A concept for a quarterly print magazine, Grain — a light, editorial world where type does the work and every headline earns its space.
A magazine's website usually betrays the print — flattened into a blog feed, the photography cropped small and the craft of the page lost entirely. The thing that made the magazine worth holding disappears online. Grain needed a site that read like the issue itself: a real photo essay given room to breathe, and a considered typographic hierarchy around it.
I built it like a real issue: a full-bleed cover photo off the masthead, a proper photo essay run at editorial size (not thumbnails), a typographic cover story, coverlines down the margin, and departments with a high-contrast serif carrying the copy. Light paper instead of the usual dark drama, so it reads like print — photography and type doing the work together.
photography, run big
A full-bleed cover photo and an editorial-size photo essay — not thumbnails standing in for imagery.
it reads like print
Light paper, generous margins, and coverlines instead of a dark, feed-style scroll.
an issue, not a feed
Departments and a cover story instead of an undifferentiated blog list.
let's make yours read beautifully
If your content deserves better than a template blog, it can have it. Tell me about it.