About Mercer & Vale
A small shop with a long memory.
Founders
Ada Mercer & Jonah Vale
Mercer & Vale began at a single market stall — one table, a dozen makers, and a stubborn belief that the everyday deserves better objects. Ada handled the buying, Jonah handled everything else, and within two years the stall had a waitlist longer than its inventory.
Today the edit spans four departments, but the method hasn't changed: they meet the makers, test the pieces at home, and only shelve what they'd keep for themselves.
How We Choose
We meet the makers.
Every maker in the shop gets visited in person before anything goes on the shelf — no ordering from a catalog.
How We Test
We use it first.
A piece lives in Ada or Jonah's own home for a season before it's approved for the shop floor.
How We Grow
Slowly, on purpose.
Four departments in a decade — we'd rather stay small and right than fast and generic.